Description
The 30 credit ADVANCED DIPLOMA IN MARKETING MANAGEMENT comprises 10 courses, designed to enable experienced Marketing Managers entering a senior management role (Director of Marketing, Chief Marketing Officer etc…) to rapidly develop the knowledge and skills to lead Marketing Operations in a large organization.
On successful completion of this program, candidates will be awarded the ACCREDITED STRATEGIC MARKETING MANAGER qualification.
- Level: Experienced first-line managers and operations professionals.
- Courses: 10 (see course details below)
- Learning: On Demand 24/7
- Credits: 30 (3 credits for each course)
- CPD Hours: 300 (each course takes approx. 20 hours to complete)
- Duration: Up to 9 Months (avg. time to complete 3 to 4 months)
- Certification: Global Institute of Accredited Management Qualifications
Key Benefits
On completing this Advanced Diploma in Marketing Management, you will have acquired a wide range of knowledge and skills to enable you to take up a senior leadership role in a large organization and to lead and manage the sales and marketing activities.
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Program Content
This program comprises the following courses:
Course 1: Reviewing Marketing Operations
This very comprehensive course provides senior managers with the framework to review the effectiveness of sales and marketing processes and systems in the organization, and to enable you to develop strategies to grow revenue and profitability.
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Course 2: Understanding the Organization Operating Environment
This course applies the PESTEL ANALYSIS model (and other strategic analysis tools) to evaluating your business operating environment. Using the practices and tools provided in this course, you will be able to compile a detailed understanding of your operating environment to inform the development of your business and marketing strategies.
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Course 3: Strategic Marketing Management
This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful marketing strategy. You will learn how to use a range of models to evaluate your marketing strategy and product positioning, and develop strategies to drive growth.
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Course 4: Leading Entrepreneurship
Entrepreneurship underpins the development of new businesses worldwide, In this course, you will learn about the core factors underpinning successful entrepreneurship, and the steps involved in successful innovation. You will also learn how to challenge existing business models and the role of technologies in creating innovation opportunities.
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Course 5: Executive Leadership in Practice
This course is designed for experienced senior managers seeking to acquire a comprehensive insight into their own leadership capabilities and performance, and to develop the skills to extend strategic leadership across the organization..
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Course 6: Finance for Senior Managers
This course provides experienced managers with the knowledge to analyze the main financial statements, and to interpret financial performance using a wide range of key financial ratios, enabling you to make informed contributions to strategic financial and investment decision making at the senior management level within the organization.
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Course 7: Understanding International Business
The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.
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Course 8: Developing International Business
The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.
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Course 9: Lead and Manage International Marketing
This course provides managers and marketing professionals with the knowledge to understand how to identify and evaluate opportunities in international markets, assess the different market entry modes available to companies, and develop marketing strategies to succeed in international markets.
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Course 10: Develop and Implement a Strategic Marketing Plan
In this course, you will acquire the knowledge and framework to develop a comprehensive 3 year strategic marketing plan for your organization, with detailed financials and resourcing requirements and structures for successful roll-out and execution.
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Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
