This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets. On completion of this course, you will have an in depth understanding of the main economic, political and operating factors to consider when assessing the potential to expand your business into new markets, whether in developed, developed or emerging economies.
You will explore the theory of international trade and gain insight into the evolution of global trade and the factors which have enabled, constrained and will in future make continuing international trade viable and challenging. This knowledge you gain will help inform the development of strategy to evaluate and plan for expansion, and leads into the second course in the series, Developing International Business.
- Suitable For: Senior Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access: 3 months
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
This course comprises the following lessons:
Lesson 1 – Getting Started
SECTION 1: THE CONTEXT FOR INTERNATIONAL BUSINESS
Lesson 2 – Understanding International Business
Video – Why go International?
Lesson 3 – Globalization 1
Video – Globalization Explained
Lesson 4 – Globalization 2
SECTION 2: TRADE THEORY
Lesson 5 – Trade Theory 1
Video – Brief History of International Trade
Lesson 6 – Trade Theory 2
SECTION 3: THE ROLE OF GOVERNMENT AND GLOBAL INSTITUTIONS
Lesson 7 – Global Institutions
Video – The Role of International Financial Institutions
Lesson 8 – Types of Government
SECTION 4: EVALUATING INTERNATIONAL OPPORTUNITIES
Lesson 9 – Global Economies and Opportunity
Video – Assessing Markets for Global Expansion
Lesson 10 – The Developed Economies
Video – What is a Developed Economy?
Lesson 11 – The Developing Economies
Video – The Case for Business in Developing Economies
Lesson 12 – The Emerging Economies
Video – What are Emerging Markets?
Lesson 13 – Cage Analysis
Lesson 14 – Wrapping-up
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION