Understanding International Business

$129

This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.

Description

This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets. On completion of this course, you will have an in depth understanding of the main economic, political and operating factors to consider when assessing the potential to expand your business into new markets, whether in developed, developed or emerging economies.

You will explore the theory of international trade and gain insight into the evolution of global trade and the factors which have enabled, constrained and will in future make continuing international trade viable and challenging. This knowledge you gain will help inform the development of strategy to evaluate and plan for expansion, and leads into the second course in the series, Developing International Business.

COURSE DETAILS
  • Suitable For: Senior Managers and Marketing Professionals
  • Course Duration: 20 Hours
  • Access: 3 months
  • Certification: Download your Certificate on completion
  • Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
COURSE CONTENTS

This course comprises the following lessons:

Lesson 1 – Getting Started

SECTION 1: THE CONTEXT FOR INTERNATIONAL BUSINESS

Lesson 2 – Understanding International Business

Video – Why go International?

Lesson 3 – Globalization 1

Video – Globalization Explained

Lesson 4 – Globalization 2

Quiz 1

SECTION 2: TRADE THEORY

Lesson 5 – Trade Theory 1

Video – Brief History of International Trade

Lesson 6 – Trade Theory 2

Quiz 2

SECTION 3: THE ROLE OF GOVERNMENT AND GLOBAL INSTITUTIONS

Lesson 7 – Global Institutions

Video – The Role of International Financial Institutions

Lesson 8 – Types of Government

Quiz 3

SECTION 4: EVALUATING INTERNATIONAL OPPORTUNITIES

Lesson 9 – Global Economies and Opportunity

Video – Assessing Markets for Global Expansion

Lesson 10 – The Developed Economies

Video – What is a Developed Economy?

Lesson 11 – The Developing Economies

Video – The Case for Business in Developing Economies

Lesson 12 – The Emerging Economies

Video – What are Emerging Markets?

Lesson 13 – Cage Analysis

Lesson 14 – Wrapping-up

Quiz 4

Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION

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