Description
A Strategic Marketing Plan provides the blueprint and Road Map for differentiation, value creation and realization of the organization’s strategic priorities through aligned marketing and sales activities and budgets. This course is designed for senior marketing professionals tasked with developing and implementing marketing and sales strategy in larger organizations, and over multiple (global) territories. The course will provide you with a comprehensive insight into marketing theory and the tools to frame a coherent marketing strategy and generate numbers and action items to help you make your strategy ready to implement.
You will use this strategy to develop marketing tactics – the 4 p’s (product positioning, pricing strategies, place – distribution channels, and promotion – public relations, branding and advertising tactics), set realistic sales targets, and set and get support for your marketing budget.
The product of this course will be a fully viable 3 year strategic marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.
COURSE DETAILS
- Suitable For: Middle and Senior Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access Duration: 90 days from date of enrolment
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets.
COURSE CONTENT
This course comprises the following lessons:
Lesson 1 – Getting Started
Video – The Purpose of a Marketing Plan
Lesson 2 – Marketing Plan format
Video – The Marketing Plan – what to include?
Lesson 3 – The Situation Analysis
Video – How to Perform a SWOT Analysis
Lesson 4 – Products and Services
Video – Qantas Market Positioning
Lesson 5 – Marketing Strategy
Lesson 6 – Sales Forecasts
Video – Introduction to Sales Forecasting
Lesson 7 – Marketing Budget
Video – How much to spend on marketing
Lesson 8 – Marketing Management
Lesson 9 – The Executive Summary
Lesson 10 – Wrapping-up
Marketing Planning – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
