Business Environment Analysis

$109

This course forms part of the Global Marketing Planning Program and is applies the PESTEL ANALYSIS mode to evaluating your business operating environment. Using the practices and tools provided in this course, you will be able to compile a detailed understanding of your operating environment to inform  the development of your business and marketing strategies.

Description

Designed for managers tasked with developing business and marketing strategy, this course provides a comprehensive insight into organizational environment analysis. Specifically, you will learn how to apply a detailed business environmental analysis using the PESTLE model and its variants. The data you compile from this analyses can then be used to develop strategic plans, business plans, governance strategy, and most particularly to develop your organization’s marketing strategy.

COURSE DETAILS
  • Suitable For: First-line and Middle Managers and Marketing Professionals
  • Course Duration: 20 Hours
  • Access: 3 months
  • Certification: Download your Certificate on completion
  • Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
COURSE CONTENTS

This course comprises the following lessons:

Lesson 1 – Getting Started

Video – Why organizations need to adapt

SECTION 1: THE PESTLE FRAMEWORK

Lesson 2 – The Need

Video – PEST Analysis

Lesson 3 – Knowing your Stakeholders

Video – Creating a Stakeholder Map

Lesson 4 – PESTEL Analysis

The Organization Environment – Quiz 1

SECTION 2: APPLYING THE ANALYSIS

Lesson 5 – Political Factors

Video – Political Factors

Lesson 6 – The Economic Factors

Video – The Economic Factors

Lesson 7 – The Social Factors

Video – Socio-Cultural Factors

Lesson 8 – Technological Factors

Video – How Technology is changing the business model

Lesson 9 – The Environmental Factors

Video – Environmental Economics

Lesson 10 – The Legal Factors

The Organization Environment – Quiz 3

Lesson 11 – Wrapping-up

The Organizational Environment – Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION

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