Description
This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful international marketing strategy. You will learn how to use a range of models to evaluate your proposed global marketing strategy and entry strategies for selected international markets.
You will also learn how to apply the international marketing mix across the 4 key dimensions and how to measure and evaluate the effectiveness of your marketing programs.
COURSE DETAILS
- Suitable For Senior Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access Duration: You will have access to your course for 90 days from date of purchase
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, market analysis tools, marketing planning templates, and additional articles and worksheets
COURSE CONTENTS
This course comprises the following lessons:
Lesson 1 – Getting Started
SECTION 1: INTERNATIONAL MARKETS
Lesson 2 – Competing in Global markets
Lesson 3 – Understanding International Marketing
Lesson 4 – Factors Shaping International Marketing
Lesson 5 – Strategic Considerations
International Marketing – Quiz 1
SECTION 2: GLOBAL MARKET ENTRY
Lesson 6 – PESTLE and International Business
Lesson 7 – Planning Global Marketing
Lesson 8 – Target Markets and Modes of Entry
International Marketing – Quiz 2
SECTION 3: INTERNATIONAL MARKETING STRATEGIES
Lesson 9 – The Global Marketing Mix
Lesson 10 – Global Branding
Lesson 11 – Developing the Global Marketing Plan
Lesson 12 – Wrapping-up
Quiz 3
International Marketing – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
