Description
This course will provide you with the skills and knowledge to transform an entrepreneurial opportunity into a venture concept proposal, making the business case for the venture, and launching it as a new (line of) business.
You will learn the key steps in the venture creation process, including feasibility analysis, marketing and fundraising. You will also learn how to identify suitable sources of investment for the new venture, and how to make a pitch to key stakeholders of potential investors.
You will learn how to develop the marketing strategy for the business venture, by assessing the product mix, volumes and pricing opportunities, and evaluating the costs and benefits of available distribution channels and customer service strategies. You will also learn how to plan marketing activities according to marketing objectives and strategy and budgetary requirements
COURSE DETAILS
- Suitable For: First-line and Middle Managers and Business Owners
- Course Duration: 20 Hours
- Access: 3 months
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
COURSE CONTENTS
This course comprises the following lessons:
Lesson 1 – Getting Started
SECTION 1: NEW VENTURES
Lesson 2: Understanding New Ventures
Lesson 3: Researching your Markets
Lesson 4: Developing your Business Model
Marketing New Ventures – Quiz 1
SECTION 2: DEVELOPING YOUR BUSINESS IDEA
Lesson 5 – Qualifying your Idea
Video – You have an idea – now what?
Lesson 7 – Assess Competitive Viability
Video – Validate your Business Model
Lesson 8 – Assessing Financial Viability
Lesson 9 – Getting Feedback on your Idea
Video – Using Kickstarter
Marketing New Ventures – Quiz 2
SECTION 3: SOURCING FINANCE
Lesson 10 – Financing New Ventures
Lesson 11 – Developing your Business Case
Marketing New Ventures – Quiz 3
SECTION 4: MARKETING AND NEW VENTURES
Lesson 12 – New Product Marketing (the Marketing Mix)
Lesson 13 – Developing your Strategy
Lesson 14 – Developing your Markets
Lesson 15 – Wrapping-up
Marketing New Ventures – Quiz 4
Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
