Certificate in International Business

$395

Comprising 4 online courses (80 hours of e-learning), this program is designed to enable experienced senior managers, to acquire an in depth understanding of the core principles of international marketing, international finance, and international business development.

Description

Comprising 4 online courses (80 hours of e-learning), this program is designed to enable experienced senior managers, to acquire an in depth understanding of the core principles of international marketing, international finance, and international business development.

  • Level: Senior Managers and Marketing Professionals
  • Courses: 4 (see course details below)
  • Learning: On Demand 24/7
  • CPD Hours: 80 Hours (each course takes approx. 20 hours to complete)
  • Duration:  4 Months
  • Certification: GMA Professional Credentials

Key Benefits

On completing the Professional Certificate in International Business, you will develop the knowledge and skills with which to develop the strategy and lead the planning for your company’s entry or expansion into global markets.  You will gain a comprehensive knowledge of the evolution and the contemporary context for global business, including trade theories and the role of global institutions. You will also learn about opportunities within different global markets and the factors to consider when selecting territories for international expansion. You will learn how to evaluate global business opportunities and how to apply analysis models such as the CAGE framework. You will also learn how plan for and the structures and resources you will need for international expansion. You will also develop an in depth understanding of international finance, and the considerations in moving money across borders. Finally, you will learn how to develop Global marketing strategy, and how to plan for and support effective promotion of your products and services in new international markets.

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Program Content

This program comprises the following courses:

COURSE 1: UNDERSTANDING INTERNATIONAL BUSINESS

This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.

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COURSE 2: DEVELOPING INTERNATIONAL BUSINESS

The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.

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COURSE 3: INTERNATIONAL FINANCE

In this postgraduate course, you will gain a comprehensive insight into the core principles of international finance, including concepts such as real exchange rates, purchasing power parity, hedging, foreign exchange risk, and capital budgeting. You will also learn about international sources of finance, the international market for corporate control, exchange risk and trading on international stick markets, and how to apply this knowledge to business decision making.

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COURSE 4: INTERNATIONAL MARKETING

This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful international marketing strategy. You will learn how to use a range of models to evaluate your proposed global marketing strategy and entry strategies for selected international markets. You will also learn how to apply the international marketing mix across the 4 key dimensions and how to measure and evaluate the effectiveness of your marketing programs.

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Skills / Knowledge

Certification

Professional Credential Awards

CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.

Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.

Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.

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