Comprising 4 online courses (80 hours of e-learning), this program is designed to enable experienced senior managers, to acquire an in depth understanding of the core principles of international marketing, international finance, and international business development.
- Level: Senior Managers and Marketing Professionals
- Courses: 4 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 80 Hours (each course takes approx. 20 hours to complete)
- Duration: 3 Months
- Certification: GMA Professional Credentials
On completing the Professional Certificate in International Business, you will develop the knowledge and skills with which to develop the strategy and lead the planning for your company’s entry or expansion into global markets. You will gain a comprehensive knowledge of the evolution and the contemporary context for global business, including trade theories and the role of global institutions. You will also learn about opportunities within different global markets and the factors to consider when selecting territories for international expansion. You will learn how to evaluate global business opportunities and how to apply analysis models such as the CAGE framework. You will also learn how plan for and the structures and resources you will need for international expansion. You will also develop an in depth understanding of international finance, and the considerations in moving money across borders. Finally, you will learn how to develop Global marketing strategy, and how to plan for and support effective promotion of your products and services in new international markets.