Managing Marketing Programs

$69

This comprehensive course provides an introduction to the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.

Description

This course is designed to assist non-marketing managers and business leaders to advise and help direct the marketing team in the development of marketing strategy and plans. The content of the course is comprehensive, and provides an overview of the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.

On completion of this course, you will be better able to:

  1. Analyze and Interpret sales and marketing activity data to make informed planning decisions
  2. Evaluate your competition, and position your business to exploit opportunities in the marketplace;
  3. Identify marketing goals for your business, and apply marketing tactics to achieve these goals;
  4. Understand how to price, position and promote products to achieve commercial success for the business;
  5. Evaluate the effectiveness of the organization’s marketing program.
COURSE DETAILS
  • Suitable For: Middle Managers and Marketing Professionals
  • Course Duration: 20 Hours
  • Access Duration: You will have access to your course for 90 days from date of purchase
  • Certification: Download your Certificate on completion
  • Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENTS

Lesson 1 – Getting Started

Video – The Role of Marketing is changing

SECTION 1: UNDERSTANDING MARKETING

Lesson 2 – Understanding Marketing

Video – Marketing versus Sales

Lesson 3 – Knowing your Products and Services

Lesson 4 – Defining your USP

Managing Marketing Programs – Quiz 1

SECTION 2: INDUSTRY AND MARKETING

Lesson 5 – Marketing Consumer Goods

Lesson 6 – Marketing Industrial Goods

Lesson 7 – Marketing Services

Managing Marketing Programs – Quiz 2

SECTION 3: CUSTOMERS AND MARKETING

Lesson 8 – Knowing your Customers

Lesson 9 – Customer Segmentation

Video – Market Segmentation

Lesson 10 – Customer Profitability Analysis

Managing Marketing Programs – Quiz 3

SECTION 4: MARKET SHARE AND COMPETITION

Lesson 11 – Competitor Analysis

Lesson 12 – Knowing your Market Share

Lesson 13 – Evaluating the Effectiveness of Marketing

Lesson 14 – Wrapping up

Managing Marketing Programs – Quiz 4

Managing Marketing Programs– Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION