Comprising 5 courses and 100 hours of online learning, this program is designed to enable middle managers and other professionals to develop and implement a marketing strategy for the business through a comprehensive marketing plan, and Customer Relations Management systems.
- Level: Middle Managers and Marketing Professionals
- Courses: 5 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 100 Hours (each course takes approx. 20 hours to complete)
- Duration: 3 Months
- Certification: GMA Professional Credentials
On completing the Professional Certificate in Marketing Management, you will have acquired skills and knowledge to lead a marketing team within your organization. You will learn the how to carry out a comprehensive assessment of your market and your customer base to identify profitable and attractive market sectors. You will also learn how to use consumer behaviour theories to inform your organization’s approach to attracting customers, and develop strategies to increase loyalty and retention. You will learn the core theories of marketing and be able to develop marketing strategy for your business. You will then be able to develop a comprehensive marketing plan, and develop a suite of best practices targets to successfully promote your products services