Develop Marketing Strategy

$79

This course introduces strategic marketing theory, and provides you with the knowledge and tools to identify marketing goals for your business, and apply marketing strategies and tactics to plan for and achieve these goals.

Description

This course is designed to assist non-marketing managers and business leaders to advise and help direct the marketing team in the development of marketing strategy and plans. The content of the course is comprehensive, and provides an overview of the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.

On completion of this course, you will be better able to:

– Analyze and Interpret sales and marketing activity data to make informed planning decisions
– Evaluate your competition, and position your business to exploit opportunities in the marketplace;
– Identify marketing goals for your business, and apply marketing tactics to achieve these goals;
– Understand how to price, position and promote products to achieve commercial success for the business;
– Evaluate the effectiveness of the organization’s marketing program.

COURSE DETAILS
  • Suitable For: Middle and Senior Managers and Marketing Professionals
  • Course Duration: 20 Hours
  • Access Duration: 90 days from date of enrolment
  • Certification: Download your Certificate on completion
  • Additional Resources: Download your Learners manual, additional articles and worksheets.
COURSE CONTENT

This course comprises the following lessons:

Lesson 1 – Getting Started

Video – The Importance of Marketing Strategy

SECTION 1: UNDERSTANDING STRATEGY

Lesson y 2 – Understanding Marketing

Video – The Role of Marketing is changing

Lesson 3 – Understanding Generic Strategies

Video – Applying Porter’s Generic Strategies

Lesson 4 – Understanding Organization Strategy

Quiz 1

SECTION 2: DEVELOPING MARKETING STRATEGY

Lesson 5 – The Marketing Mix

Video – The 4P’s – A Worked Example

Lesson 6 – Product Positioning

Lesson 7 – Pricing Strategy

Lesson 8 – Promotions and Advertising

Lesson 9 – Place Strategy

Lesson 10 – Brand Strategy

Video – Brand Building Strategies

Quiz 2

SECTION 3: IMPLEMENTING MARKETING STRATEGY

Lesson 11 – Actioning Strategy

Lesson 12 – Evaluating the Effectiveness of Marketing

Lesson 13 – Wrapping-up

Quiz 3

Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION