Foundations in Marketing

$69

This course provides a comprehensive introduction to the core principles of marketing and how they are applied to marketing consumer goods, industrial products and services. In addition, you will learn how to analyze your customers base to identify growth opportunities. In addition, you will learn how to apply the marketing mix to develop your marketing strategies and budgets.

Description

There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This program is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analyzing and defining a target market and planning and implementing marketing strategies.

You will learn how to conduct basic market and customer-based assessments, and how to develop an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed.

In addition, you will be able to assess you own strengths and weaknesses, and know where the principle opportunities for growth are located. You will also learn how to use this information to position your products and services for optimal profitability, and segment your customer base for maximum opportunity. This information will help you plan your sales activities, and your key account management strategy.

COURSE DETAILS
  • Suitable For: First-Line and Middle Managers
  • Course Duration: 20 Hours
  • Access Duration: You will have access to your course for 90 days from date of purchase
  • Certification: Download your Certificate on completion
  • Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENTS

This course comprises the following lessons:

Lesson 1 – Getting Started

Video – Marketing versus Sales

SECTION 1: UNDERSTANDING MARKETING

Lesson 2 – Understanding Marketing (Process)

Foundations in Marketing – Quiz 1

Lesson 3 – Marketing Consumer Goods

Lesson 4 – Marketing Industrial Goods

Video – the Consumer Market versus the Industrial Market

Lesson 5 – Marketing Services

Foundations in Marketing – Quiz 2

SECTION 2: UNDERSTANDING YOUR BUSINESS

Lesson 6 – Knowing your products and services

Video – The Product Life Cycle

Lesson 7 – Knowing your Customers

Foundations in Marketing – Quiz 3

Lesson 8 – SWOT Analysis

Video – How to Perform a SWOT Analysis

SECTION 3: DEVELOPING MARKETING STRATEGY

Lesson 9 – The Marketing Mix

Video – The 4P’s – A Worked Example

Lesson 10 – The Marketing Plan

Lesson 11 – The Marketing Budget

Video – How to Allocate your Marketing Budget

Lesson 12 – Wrapping-up

Foundations in Marketing – Quiz 4

Foundations in Marketing – Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION