Description
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer’s emotions, attitudes and preferences affect buying behavior. Consumer behavior is the study of individuals, groups, or businesses, and all the activities associated with the purchase, use and disposal of goods and services. It also involves understanding how the consumer’s emotions, attitudes and preferences affect buying behavior.
This course will provide marketing professionals with a comprehensive insight into the theory of consumer behavior, including types of consumers (demographics), consumer behavior and motivation, and buyer decision making. Additionally, you will learn about consumer behavior and economic theory, and how this can inform the business model, and growth strategy for the business. Finally, you will also learn about how to use consumer analysis data to inform marketing strategy, and new product and service development.
COURSE DETAILS
- Suitable For: Middle Managers and Marketing Professionals
- CPD Credits: 20 Hours
- Access: 3 months
- Certification: Download your CPD Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets.
COURSE CONTENT
This course comprises the following lessons:
Lesson 1 – Getting Started
SECTION 1: UNDERSTANDING CONSUMER BEHAVIOUR
Consumer Behavior 2 – Understanding Consumer Behaviour
Video – The Buyer decision Process
Consumer Behavior 3 – Consumer Theory 1
Video – What is Consumer Behavior?
Consumer Behavior 4 – Consumer Theory 2
Video – 5 Factors Influencing Consumer Behavior
Consumer Behavior 5 – Motivation
Consumer Behavior – Quiz 1
SECTION 2: THE NEED TO UNDERSTAND CONSUMER BEHAVIOR
Consumer Behavior 6 – Consumer Decision Making
Video – The Buyer Decision Making Process
Consumer Behavior 7 – Consumer Behavior and Learning
Consumer Behavior 8 – Consumer Behavior and Marketing
Video – Consumer Behavior in Marketing
Consumer Behavior 9 – Consumer Behavior Online
Consumer Behavior – Quiz 2
SECTION 3: APPLYING CONSUMER DATA IN YOUR BUSINESS
Consumer Behavior 10 – Using Consumer Data
Video – How to Collect Consumer Data
Consumer Behavior 11 – Enhancing Consumer Satisfaction
Video – Using Consumer data to enhance the Customer Experience
Consumer Behavior 12 – Wrapping-up
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
