Description
Marketing Plans are vital to creating a successful business. Why then, do so many businesses, set about business development and marketing without a coherent plan, without specific numbers and targets? We guess it is because it is placed in the too hard box, and does not attract the glamour of PR and branding. Yet, without a marketing plan, businesses are at risk of wasting a great deal of money, and worse, missing their targets completely.
The Global Marketing Planning course is designed to enable you to create a solid marketing strategy and generate numbers and action items to help you make your strategy real.
This course follows on from the first two courses in the program, and is the culmination of the groundwork done in the Global Market Assessment and Customer Assessments courses. In this course, you will apply the information you have acquired and framed about your markets, customers and opportunity portfolio, to the development of a strong marketing strategy.
You will use this strategy to develop marketing tactics – the 4 p’s (product positioning, pricing strategies, place – distribution channels, and promotion – public relations, branding and advertising tactics), set realistic sales targets, and set and get support for your marketing budget.
The product of this course will be a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.
COURSE DETAILS
- Suitable For: Middle Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access Duration: 90 days from date of enrolment
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets.
COURSE CONTENT
This course comprises the following lessons:
Lesson 1 – Getting Started
Video – The Purpose of a Marketing Plan
SECTION 1: PLANNING FOUNDATIONS
Lesson 2 – Marketing Plan format
Video – The Marketing Plan – what to include?
Lesson 3 – The Situation Analysis
Video – How to Perform a SWOT Analysis
Lesson 4 – Profiling your Products and Services
Video – Qantas Market Positioning
Develop a Marketing Plan – Quiz 1
SECTION 2: FRAMING MARKETING STRATEGY AND TARGETS
Lesson 5 – Marketing Strategy
Lesson 6 – Sales Forecasts
Video – Introduction to Sales Forecasting
Lesson 7 – Marketing Budget
Video – How much to spend on marketing
Lesson 8 – Marketing Management
Lesson 9 – The Executive Summary
Lesson 10 – Wrapping-up
Develop a Marketing Plan – Quiz 1
Marketing Planning – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
