Description
The Certificate in Retail Marketing provides an extensive range of learning in knowledge and skills critical to leading and managing the marketing of retail operations within the business. Learn how to manage retail operations from supplier management to customer support services. Learn how to manage the layout and merchandising in retail stores. Learn how to manage multiple retail channels and customer relations management. Finally, learn about consumer behaviour and how to apply the marketing mix to your retail business, and develop marketing strategy for your retail business.
- Level: First-Line Managers
- Courses: 4 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 80 Hours (each course takes approx. 20 hours to complete)
- Duration: 4 Months
- Certification: GMA Professional Credentials
Key Benefits of a Credential in Retail Marketing
On completing the Professional Certificate in Retail Marketing, you will be ready to plan for, lead and manage the marketing operations for a retail business. . You will learn how to identify customer needs and how to deliver service which consistently exceeds customer expectations. You will learn how to manage suppliers and manage the storage and maintenance of retail stock. You will learn how to plan for and manage the merchandising with a retail operation, and how to price and promote products t optimize sales and profitability. Finally, you will learn how to manage and continually improve service quality – and build brand and store loyalty.
Program Content
This Certificate in Retail Marketing program comprises the following courses:
COURSE 1: FOUNDATIONS IN RETAIL MARKETING
This course provides a comprehensive overview of the retail environment, core retailing concepts and theories, and retailing sales strategies. The course will equip you with the skills and knowledge to develop the marketing strategy (using the retail marketing mix) so as to maximise the effectiveness of retail marketing and sales efforts.
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COURSE 2: UNDERSTANDING CONSUMER BEHAVIOR
This course will provide marketing professionals with a comprehensive insight into the theory of consumer behavior, including types of consumers (demographics), consumer behavior and motivation, and buyer decision making.
COURSE 3: MANAGING STORE DESIGN AND MERCHANDISING
Learn how to plan and manage store layout, advertising and promotions, pricing policies and merchandising displays. You will discover how to interpret organisational merchandising plans and manuals and monitor in-store displays to ensure they reflect current merchandising directions. You will also learn how to manage store design to optimize sales and profitability.
VIEW COURSE DETAILS
COURSE 4: ATTRACTING AND RETAINING CUSTOMERS
In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities and improve customer retention in your organization.
COURSE 5: MANAGING RETAIL SERVICE QUALITY
The focus of this course is on service quality, and helps managers develop the tools and techniques to evaluate service quality, and set standards and processes in place to both maintain and continually improve the quality of service provided to customers.
Skills / Knowledge
On completion of this program, you will be able to:
- Supervise people effectively
- Understand principles of leadership
- Lead a team effectively
- Motivate people for performance
- Communicate effectively with customers and staff
- Develop and maintain effective workplace relationships
- Meet customer needs
- Manage stress at work
- Know how to exceed customer expectations
- Know how to collect and analyze customer feedback
- Know how to identify and meet customer needs
- Resolve customer complaints effectively
- Cope with difficult customers
- Deal effectively with angry customers
- Plan and manage service recovery
- Build a service focused team
Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
