Attract and Retain Customers

$79

In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities and improve customer retention in your organization.

Description

While attracting customers is fundamental to all growing businesses, sustainable business development and profitability will be driven by customer retention. In this course, you will learn how to analyze your customer base to identify and rank your most profitable customers and how to use this information to help plan your sales and marketing strategies to attract and retain customers. You will learn how to use customer journey mapping and value-based marketing to enhance your insights and identify opportunities for increase sales and profitability.

You will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities in your organization. Finally, you will learn about the value and use of customer intelligence (CRM) to support sustainable growth.

COURSE DETAILS
  • Suitable For: Middle Managers and Marketing Professionals
  • CPD Credits: 20 Hours
  • Access: 3 months
  • Certification: Download your CPD Certificate on completion
  • Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENT

This courses comprises the following lessons:

Lesson 1 – Getting Started

SECTION 1: UNDERSTANDING CONSUMER BEHAVIOUR

Video – The Importance of Customer Retention

Lesson 2 – Understanding Consumer Behaviour

Video – The Buyer decision Process

Lesson 3 – Using Consumer Data

Lesson 4 – The Importance of Customer Loyalty

Video – How to Improve Customer Retention

Lesson 5 – Knowing your products and services

Attract and Retain Customers – Quiz 1

SECTION 2: KNOWING YOUR CUSTOMERS

Lesson 6 – Knowing your Customers

Lesson 7 – The Customer Journey

Video – Customer Journey Map Example

Lesson 8 – Customer Profitability Analysis

Video – Increasing Customer Profitability

Lesson 9 – Customer Segmentation

Attract and Retain Customers – Quiz 2

SECTION 3: MARKETING AND CUSTOMER MANAGEMENT

Lesson 10 – Relationship Marketing

Video – Transactional versus Relational Customers

Lesson 11 – Key Account Management

Video – What is Key Account Management?

Lesson 12 – Lifecycle Marketing

Attract and Retain Customers – Quiz 3

Lesson13 – Wrapping-up

Attract and Retain Customers – Quiz 4

Attract and Retain Customers – Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION