This course is the first of 4 in the Global Marketing Management Program. Market Assessment is the foundation for developing a Marketing Strategy and Marketing Plan for your business.
In conducting market assessment, you will gain an in depth understanding of the business environment you are currently and planning to operate in. You will also gain insight into the competitive environment, and the potential of your business to succeed. In addition, you will be able to assess you own strengths and weaknesses, and know where the principle opportunities for growth are located.
A further area of research which you will apply in this course is into your customers, where you will learn techniques for analyzing your customer base, their buying preferences, and the contribution to your profitability.
This information, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success.
Finally, this course provides extensive additional workbooks and tools to assist you in conducting quantitative market analysis, including market share, channel opportunity, and many others.
- Suitable For: Middle Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access Duration: You will have access to your course for 90 days from date of purchase
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets
Lesson 1 – Getting Started
SECTION 1: ANALYZING THE MARKET
Lesson 2 – Business Environment Analysis
Lesson 3 – Competitive Forces Analysis
Market Assessment – Quiz 1
Lesson 4 – Competitor Analysis
Lesson 5 – Knowing your Market Share
Lesson 6 – SWOT Analysis
Market Assessment – Quiz 2
SECTION 2: ANALYZING YOUR CUSTOMERS
Lesson 7 – Quantitative Assessment
Lesson 8 – Knowing your Customers
Market Assessment – Quiz 3
SECTION 3: USING THE MARKET INFORMATION
Lesson 9 – Customer Segmentation
Lesson 10 – Customer Profitability Analysis
Lesson 11 – Pulling it all Together
Lesson 12 – Wrapping-up
Market Assessment – Quiz 4
Market Assessment – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION