As a business owner, or manager of a commercial enterprise, you will need to know how to get and maintain the flow of customers and sale revenues into the business. Marketing promotional activities are critical to the growth, and indeed the survival of your business, and the more you know about the best options to choose, the more likely you are to meet your sales targets.
This practical course in promoting products and services will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.
In addition, the course contains many vital tools to help you plan for and develop your promotional activities.
- Suitable For: Business Owners and Marketing Staff
- Course Duration: 20 Hours
- Access: 3 months
- Certification: Download your Certificate on completion
- Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
This course comprises the following lessons:
Lesson 1 – Getting Started
SECTION 1: UNDERSTANDING PROMOTIONS
Lesson 2 – Understanding Promotional Activity
Video – Promoting your Business
Lesson 3 – Advertising
Video – How to Advertise your Business
Lesson 4 – Internet Marketing
Video – What is Digital Marketing?
Lesson 5 – Branding
Promoting Products and Services – Quiz 1
SECTION 2: OPTIONS FOR PROMOTING THE BUSINESS
Lesson 6 – Develop Promotional Materials
Video – The Promotional Mix
Lesson 7 – Developing Newsletters
Video – How to Create a Newsletter (Hubspot)
Lesson 8 – Direct Mail
Video – How to run a Direct Mail Campaign
Lesson 9 – Email Marketing
Video – How to Master Email Marketing
Lesson 10 – Planning the Campaign
Promoting Products and Services – Quiz 2
Lesson 11 – Wrapping up
Promoting Products and Services – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION