Developing International Business

$99

The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.

Description

In this course on Developing International Business, learners will examine and range of factors to consider in expanding their business internationally. You will learn about and how to apply various models and tools to examine market opportunity and risk and inform investment making.

You will also learn about the requisites for successful international competitiveness, and the key organizational variables which will enable successful new market entry. In addition, you will learn about global sourcing and global production and supply chains.

The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.

COURSE DETAILS
  • Suitable For: Senior and Executive Managers and Marketing professionals
  • Course Duration: 20 Hours
  • Access Duration: 90 days from date of enrolment
  • Certification: Download your Certificate on completion
  • Additional Resources: Download comprehensive Learners manual, additional articles and worksheets.
COURSE CONTENTS

This course comprises the following lessons:

Lesson 1 – Getting Started

SECTION 1: PREPARING FOR INTERNATIONAL EXPANSION

Lesson 2 – Global Market Opportunity Assessment

Lesson 3 – Evaluating Global Opportunities

Lesson 4 – Market Entry Modes 1

Lesson 5 – Market Entry Modes 2

Developing International Business – Quiz 1

SECTION 2: ANALYZE AND CONFIRM LOCATIONS

Lesson 6 – PESTEL Analysis

Lesson 7 – Cage Analysis

Lesson 8 – Scenario Planning and Analysis

Developing International Business – Quiz 2

SECTION 3: THE FORMAT OF INTERNATIONAL EXPANSION

Lesson 9 – Standardized or Customized Products

Lesson 10 – Global Sourcing

Lesson 11 – Global Production and Supply Chains

Lesson 12 – Joint Ventures

Lesson 13 – Forming Strategic Alliances

Developing International Business – Quiz 3

SECTION 4: ORGANIZING FOR INTERNATIONAL EXPANSION

Lesson 14 – Structure for International Business

Lesson 15 – Expansion Planning Checklist

Lesson 16 – Wrapping-up

Developing International Business – Quiz 4

Developing International Business – Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION