Applied Business Research Methods

$79

This course is designed for managers and those engaged in practical research in business contexts. The course provides an introduction to the key principles and methods involved conducting effective and rigorous business research.

Description

Research methods are the strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic. Good research follows a systematic approach to capture accurate data. Researchers need to apply valid and ethical research methods, which can assure the audience that the analysis and observations made from the research are reliable and can be used with confidence to inform business and other decisions.

In this course, we will look at different types of research methods which use different tools for data collection, and the factors researchers need to consider in ensuring the research employs good practice and provides reliable and valuable information.

COURSE DETAILS
  • Suitable For: Middle Managers and Marketing Professionals
  • CPD Credits: 20 Hours
  • Access: 3 months
  • Certification: Download your CPD Certificate on completion
  • Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENT

This course comprises the following lessons:

Lesson 1 – Getting Started

SECTION 1: RESEARCH DESIGN

Lesson 2 – Understanding Research Design

Lesson 3 – Develop your Research Question

Lesson 4 – Introduction to Research Methods

Data Collection and Analysis – Quiz 1

Lesson 5 – Qualitative Research Methods

Lesson 6 – Quantitative Research Methods

Data Collection and Analysis – Quiz 2

SECTION 2: RESEARCH METHODS

Lesson 7 – Conducting Survey Research

Lesson 8 – Understanding Sampling

Lesson 9 – Validity and Reliability

Data Collection and Analysis – Quiz 3

SECTION 3: DATA ANALYSIS AND PRESENTATION

Lesson 10 – Content Analysis

Lesson 11 – Thematic Analysis

Lesson 12 – Understanding Statistical Analysis

Lesson 13 – Data Visualization

Lesson 14 – Writing-up your Results

Data Collection and Analysis – Quiz 4

Lesson – Wrapping-up

Data Collection and Analysis – Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION