Description
According to the U.S. Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through social media channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. This course provides learners with the social and digital marketing skills which are recognized and requested by growing businesses around the world.
In this course, you will learn the key social media specialisms including social campaign management, content marketing, brand and reputation management, video promotion, and other modes of lead generation. In addition, you will learn how to use Facebook Ads, Instagram Ads, Google Ads and more to grow your business.
COURSE DETAILS
- Suitable For: First-Line and Middle Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access Duration: You will have access to your course for 90 days from date of purchase
- Certification: Download your CPD Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENTS
This course comprises the following lessons:
Lesson 1 – Getting Started
Video – The Importance of Social Media Marketing
SECTION 1: UNDERSTANDING MARKETING
Lesson 2 – Understanding Social Media
Video – Social Success Stories
Lesson 3 – Content Creation and Curation
Video – Creating and Publishing Content
Lesson 4 – Building and Growing Social Media Communities
Social Media Marketing – Quiz 1
SECTION 2: DEVELOP SOCIAL MEDIA STRATEGY
Lesson 5 – Developing your Social Media Strategy
Video – Your Social Media Marketing Plan
Lesson 6 – Social Media for E-Commerce and Lead Generation
Video – Lead Generation with Social Media
Lesson 7 – Advertising on Social Media
Video – Online Marketing
Lesson 8 – Influencer Marketing and Brand Partnerships
Social Media Marketing – Quiz 2
SECTION 3: MANAGING YOUR STRATEGY
Lesson 9 – Social Media Customer Service and Reputation
Video Protecting your online Reputation
Lesson 10 – Social Media Analytics and Metrics
Video – Reviewing your Social Media
Lesson 11 – Social Media Future Trends
Video – The Future of Social Media
Lesson 12 – Wrapping-up
Social Media Marketing – Quiz 3
Social Media Marketing – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
