Foundations in Social Media Marketing

$109

In this course, you will learn the key social media specialisms including social campaign management, content marketing, brand and reputation management, video promotion, and other modes of lead generation. In addition, you will learn how to use Facebook Ads, Instagram Ads, Google Ads and more to grow your business.

Description

According to the U.S. Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030. Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with their customers. Through social media channels such as blogs, Facebook, or PR, business owners and marketers can create brand awareness, generate leads and drive revenue.  This course provides learners with the social and digital marketing skills which are recognized and requested by growing businesses around the world.

In this course, you will learn the key social media specialisms including social campaign management, content marketing, brand and reputation management, video promotion, and other modes of lead generation. In addition, you will learn how to use Facebook Ads, Instagram Ads, Google Ads and more to grow your business.

COURSE DETAILS
  • Suitable For: First-Line and Middle Managers and Marketing Professionals
  • Course Duration: 20 Hours
  • Access Duration: You will have access to your course for 90 days from date of purchase
  • Certification: Download your CPD Certificate on completion
  • Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENTS

This course comprises the following lessons:

Lesson 1 – Getting Started

Video – The Importance of Social Media Marketing

SECTION 1: UNDERSTANDING MARKETING

Lesson 2 – Understanding Social Media

Video – Social Success Stories

Lesson 3 – Content Creation and Curation

Video – Creating and Publishing Content

Lesson 4 – Building and Growing Social Media Communities

Social Media Marketing – Quiz 1

SECTION 2: DEVELOP SOCIAL MEDIA STRATEGY

Lesson 5 – Developing your Social Media Strategy

Video – Your Social Media Marketing Plan

Lesson 6 – Social Media for E-Commerce and Lead Generation

Video – Lead Generation with Social Media

Lesson 7 – Advertising on Social Media

Video – Online Marketing

Lesson 8 – Influencer Marketing and Brand Partnerships

Social Media Marketing – Quiz 2

SECTION 3: MANAGING YOUR STRATEGY

Lesson 9 – Social Media Customer Service and Reputation

Video Protecting your online Reputation

Lesson 10 – Social Media Analytics and Metrics

Video – Reviewing your Social Media

Lesson 11 – Social Media Future Trends

Video – The Future of Social Media

Lesson 12 – Wrapping-up

Social Media Marketing – Quiz 3

Social Media Marketing – Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION

Certification

On completion of your course, you will be able to download a Certificate similar to the one here, which details your course and the CPD hours completed.

Sample Certificate 2

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