Developing Business Strategy

$89

This course is designed for senior managers and those tasked with facilitating the process of strategic planning in the organization. You will learn about contemporary strategic theory and how to establish the groundwork for development of an organization-wide strategic planning program. You will also learn how develop the develop Vision, Mission, Values, Goals, Objectives and Action Plans for your organization.

Description

To be truly effective, business leaders need to be able to understand strategic theory, and how it can be applied to the analysis of organizational performance, and to enable sustainable business growth. This course is designed for senior managers and those tasked with facilitating the process of strategic planning in the organization. You will learn how to establish the groundwork for development of an organization-wide strategic planning program. You will also learn how develop the develop Vision, Mission, Values, Goals, Objectives and Action Plans for your organization, and to create the foundations for implementation of your strategy. The course provides you with the knowledge, practical guidelines, templates, and workbooks to develop a 5 year strategic plan for the business.

COURSE DETAILS
  • Suitable For: Senior Managers and Strategy Professionals
  • Course Duration: 20 Hours
  • Access: 3 months
  • Certification: Download your Certificate on completion
  • Additional Resources: Download comprehensive Learners manual, additional articles and worksheets
COURSE CONTENTS

This course comprises the following lessons:

Lesson 1 – Getting Started

Video – Why you need a strategy?

SECTION 1: UNDERSTANDING STRATEGY

Lesson 2 – Understanding Organization Strategy

Video – Overview of the Strategic Planning Process

Video – The Strategic Planning Model

Lesson 3 – Understanding Strategic Planning

Video -What is Strategic Planning?

Developing Business Strategy – Quiz 1

SECTION 2: STRATEGIC THEORY

Lesson 4 – Understanding Strategic Theory

Video – What is Competitive Advantage?

Lesson 5 – Portfolio Analysis

Video – Using the Boston Matrix with APPLE

Lesson 6 – Integration Strategy

Video – Horizontal versus Vertical Integration

Lesson 7 – Diversification Strategy

Video – Diversification at McDonalds

Video – One Entrepreneur’s take on Diversification

Lesson 8 – Concentration Strategy

Video – Concentration versus Diversification Strategy

Lesson 9 – Blue Ocean Strategy

Developing Business Strategy – Quiz 2

SECTION 3: DEVELOPING STRATEGY FOR YOUR ORGANIZATION

Lesson 10 – Identify Strategic Themes and Goals

Video – Identify Organization-wide Strategies

Video – Example Strategic Goals

Lesson 11 – Strategy Mapping

Video – The Secret to Strategy Implementation

Lesson 12 – Wrapping-up and Next Steps

Developing Business Strategy – Quiz 3

Developing Business Strategy – Course Evaluation

CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION