Description
Comprising 3 online courses (60 hours of e-learning), this Professional Certificate in International Business program is designed to enable experienced senior managers, to acquire an in depth understanding of the core principles of international marketing, international finance, and international business development.
- Level: Senior Managers and Marketing Professionals
- Courses: 3 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 60 Hours (each course takes approx. 20 hours to complete)
- Duration: 4 Months
- Certification: GMA Professional Credentials: Professional Certificate in International Business,
Key Benefits
On completing the Professional Certificate in International Business, you will develop the knowledge and skills with which to develop the strategy and lead the planning for your company’s entry or expansion into global markets. You will gain a comprehensive knowledge of the evolution and the contemporary context for global business, including trade theories and the role of global institutions. You will also learn about opportunities within different global markets and the factors to consider when selecting territories for international expansion.
You will learn how to evaluate global business opportunities and how to apply analysis models such as the CAGE framework. You will also learn how plan for and the structures and resources you will need for international expansion. You will also gain a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful international marketing strategy.
Program Contents
This Professional Certificate in International Business program comprises the following courses:
COURSE 1: UNDERSTANDING INTERNATIONAL BUSINESS
This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.
COURSE 2: DEVELOPING INTERNATIONAL BUSINESS
The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets. You will learn about and how to apply various models and tools to examine market opportunity and risk and inform investment making. You will also learn about the requisites for successful international competitiveness, and the key organizational variables which will enable successful new market entry. In addition, you will learn about global sourcing and global production and supply chains.
COURSE 3: INTERNATIONAL MARKETING
This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful international marketing strategy. You will learn how to use a range of models to evaluate your proposed global marketing strategy and entry strategies for selected international markets. You will also learn how to apply the international marketing mix across the 4 key dimensions and how to measure and evaluate the effectiveness of your marketing programs.
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Skills and Knowledge
On completion of this Certificate in International Business Program, you will be able to:
- Understand the impact of globalization
- Understand trade theory
- evaluate global business opportunities
- Understand the role of key global financial institutions
- Understand trade barriers and tariffs
- how to apply analysis models such as the CAGE framework.
- Understand the role of global trade institutions.
- Understand the key advantages of trading in developing, developing and emerging economies
- Understand how to apply a range of market entry modes
- Analyze global sourcing and supply chains to identify opportunities.
- Know how to develop global production strategy
- Understand the core theories of international trade and investment
- Understand the pollical and legal factors to consider in entering international business.
- Know how to form strategic alliances
- Develop appropriate organizational structures to enable global expansion
- Develop the strategy for international expansion
- Understand the formats and advantages of joint ventures
- Lead the planning for your company’s entry into global markets
- Understand the factors underpinning global marketing success
- Know how to effectively apply the global marketing mix
- Develop global branding strategy
- Develop a global marketing plan
