Description
Designed for small and new business owners and managers, the Certificate in Business Planning and Development program will help you assess your business markets, and identify, evaluate and develop business opportunities. Learn how to develop a business plan and marketing plan, and organize the human and physical resources required to successfully launch your new business venture.
- Level: Small Business Owners and First-line Managers
- Courses: 5 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 100 Hours (each course takes approx. 20 hours to complete)
- Duration: 3 Months
- Certification: GMA Professional Credentials
Key Benefits
On completing the Professional Certificate in Business Planning and Development, you will develop the skills and knowledge to launch and manage a small business. You will learn how to assess your business markets, and identify, evaluate and develop business opportunities. You will also learn how to develop a business plan and marketing plan, and organize the human and physical resources required to successfully launch your new business venture. You will learn the essentials of effective sales management, and how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities. You will learn develop a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analyzing and defining a target market and planning and implementing marketing strategies. In addition, you will learn how to develop budgets, and about budgeting best practice. Finally, you will learn how to develop a comprehensive business pan, including structured financials , enabling you to approach potential investors and lenders.
Course Contents
The Certificate in Business Planning and Development program comprises the following courses:
COURSE 1: UNDERSTANDING BUSINESS
This course is designed to help new managers get an insight into how businesses are set-up and run. The course is especially useful for those taking up a leadership role in a business, and for those planning to set-up and manage their own businesses.
COURSE 2: ESSENTIAL SALES SKILLS
On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities.
COURSE 3: FOUNDATIONS IN MARKETING
This program is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analyzing and defining a target market and planning and implementing marketing strategies.
COURSE 4: DEVELOPING BUSINESS BUDGETS
In this course you will learn what to include in the different types of budgets, and about budgeting best practice, and alternative budget approaches you may encounter. The course provides guidance, practical assignments, and numerous tools to help you develop budgets for most types of organization
COURSE 5: DEVELOPING A BUSINESS PLAN
The Global Business Planning course will enable you to develop a complete business plan, with associated business financials. Your plan will enable you to justify the cost-effectiveness of your budgeting, and submit requests for financing, whether bank or venture capital investment.
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Skills and Knowledge
On completion of the Certificate in Business Planning and Development program, you will be able to:
- Understand the principles of business
- Understand the principles of business development
- understand and develop business budgets
- Understand and manage business costs
- Develop a business plan
- Conduct sales effectively
- Conduct effective business negotiations
- Lead and motivate a sales team
- Make effective sales presentations
- Meet customer needs
- Overcome objections to sales
- Close a sale effectively
- Know how to market services
- Know how to market consumer goods
- Develop marketing strategy for the business
- Know how to apply the marketing mix to the business
- Develop business plan financials
