Developing International Business Masterclass
May 3 @ 10:00 am - May 24 @ 1:00 pm AEST
$379Overview
In this Masterclass on Developing International Business, learners will examine a range of factors to consider in expanding their business internationally. The course provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.
You will then learn about and how to apply various models and tools to examine market opportunity and risk, and inform investment making.
You will also learn about the requisites for successful international competitiveness, and the key organizational variables which will enable successful new market entry. In addition, you will learn about global sourcing and global production and supply chains.
The knowledge gained in the masterclass will enable you to make the business case for and develop the plans with which to successfully enter new international markets.
Note: Participants will also have access to the Global online courses aligned with the masterclass.
MASTERCLASS DETAILS
- Suitable For: Senior and Executive Managers and Marketing professionals
- Masterclass Schedule: 4 x 3 hours Online Lessons (one 3 hour class per week)
- Masterclass Duration: 4 weeks
- Masterclass Delivery: Online Lessons plus access to On-demand courses.
- Online Course Access Duration: 90 days from date of enrolment
- Certification: Masterclass Digital Credentials awarded on completion
- Learning Resources: Comprehensive Learners manual, additional articles and worksheets.
MASTERCLASS CONTENTS
This course comprises the following lessons:
MASTERCLASS SESSION 1: PREPARING FOR INTERNATIONAL EXPANSION
Lesson 1 – Getting Started
Lesson 2: Understanding International Business
Lesson 3 – Global Market Opportunity Assessment
Lesson 4 – Evaluating Global Opportunities
Lesson 5 – Market Entry Modes 1
Lesson 6 – Market Entry Modes 2
MASTERCLASS SESSION 2: ANALYZE AND CONFIRM LOCATIONS
Lesson 7 – Global Economies and Opportunities
Lesson 8 – PESTEL Analysis
Lesson 9 – Using CAGE Analysis
Lesson 10 – Scenario Planning and Analysis
MASTERCLASS SESSION 3: THE FORMAT OF INTERNATIONAL EXPANSION
Lesson 11 – Standardized or Customized Products
Lesson 12 – Global Sourcing
Lesson 13 – Global Production and Supply Chains
Lesson 14 – Joint Ventures
Lesson 15 – Forming Strategic Alliances
MASTERCLASS SESSION 4: ORGANIZING FOR INTERNATIONAL EXPANSION
Lesson 16 – Resources and Structure for International Business
Lesson 17 – Moving Money Across Borders
Lesson 18 – Expansion Planning Checklist
Lesson 19 – Wrapping-up