The Certificate in Sales Management program enables managers to develop the knowledge and skills to successfully manage the sales processes which promote growth and commercial success in the business. Learn the essentials of successful sales practice, how to conduct business negotiations, and plan for and execute a sales campaign.

Learn how to plan for and manage successful business negotiations, creating win-win outcomes and ensuring profitable and rewarding business results for your organization.

On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities.

In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities and improve customer retention in your organization.