Description
This course is designed for experienced managers and marketing professorial seeking to enter senior executive roles in the business. This course helps managers develop the knowledge with which to analyze and assess international market opportunities, and to develop international marketing and business development strategies.
This course will enable managers to understand how to identify and evaluate opportunities in international markets and assess the different market entry modes available to companies. In addition we will consider the need to adapt marketing mix elements for different international markets.
COURSE DETAILS
- Suitable For Senior Managers and Marketing Professionals
- Course Duration: 20 Hours
- Access Duration: You will have access to your course for 90 days from date of purchase
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets
COURSE CONTENTS
This course comprises the following lessons:
Lesson 1 – Getting Started
SECTION 1: INTERNATIONAL MARKETS
Lesson 2 – Competing in Global markets
Lesson 3 – Understanding International Marketing
Lesson 4 – Factors Shaping International Marketing
Lesson 5 – Strategic Considerations
International Marketing – Quiz 1
SECTION 2: GLOBAL MARKET ENTRY
Lesson 6 – PESTLE and International Business
Lesson 7 – Planning Global Marketing
Lesson 8 – Target Markets and Modes of Entry
International Marketing – Quiz 2
SECTION 3: INTERNATIONAL MARKETING STRATEGIES
Lesson 9 – The Global Marketing Mix
Lesson 10 – Global Branding
Lesson 11 – Developing the Global Marketing Plan
Lesson 12 – Wrapping-up
Quiz 3
International Marketing – Course Evaluation
CERTIFICATION: DOWNLOAD YOUR CPD CERTIFICATE ON COMPLETION
