Sales and Marketing Courses

Become a Marketing and Sales Professional.

Develop your Skills in Sales and Marketing Management

Earn CPD Certificates on completion of your courses. Click on the course links to learn more.

Course View Course Price Level Action
Attracting and Retaining Customers
Attract and Retain Customers
In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities and improve customer retention in your organization.
$109
Applied Business Research Methods
Applied Business Research Methods
This course is designed for managers and those engaged in practical research in business contexts. The course provides an introduction to the key principles and methods involved conducting effective and rigorous business research.
$109
Business Negotiation Skills
Business Negotiation Skills
Learn how to plan for and manage successful business negotiations, creating win-win outcomes and ensuring profitable and rewarding business results for your organization.
$99
Developing a Marketing Plan
Developing a Marketing Plan
On completion of this course, you will be able to develop a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.
$109
_Developing Marketing Strategy
Develop Marketing Strategy
This course introduces strategic marketing theory, and provides you with the knowledge and tools to identify marketing goals for your business, and apply marketing strategies and tactics to plan for and achieve these goals.
$129
Developing International Business
Developing International Business
The knowledge gained in the course will enable you to make the business case for and develop the plans with which to successfully enter new international markets.
$129
Essential Sales Skills (
Essential Sales Skills
On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities.
$99
Foundations in Marketing
Foundations in Marketing
This course provides a comprehensive introduction to the core principles of marketing and how they are applied to marketing consumer goods, industrial products and services. In addition, you will learn how to analyze your customers base to identify growth opportunities. In addition, you will learn how to apply the marketing mix to develop your marketing strategies and budgets.
$99
International Marketing
International Marketing
This course provides managers and marketing professionals with the knowledge to understand how to identify and evaluate opportunities in international markets, assess the different market entry modes available to companies, and develop marketing stratgies to succeed in international markets.
$129
Leading a Sales Team
Leading and Managing a Sales Team
This course provides sales managers with the knowledge and tools to lead a successful sales team, and plan and execute successful sales campaigns.
$99
Managing Customer Relations
Managing Customer Relations
The Global CRM training course provides the framework for relevant customer engagement through customer relationship management. It provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system which will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line.
$109
Market Assessment and Analysis
Market Assessment and Analysis
This practical course in market assessment provides the foundations and the detail for the development of a successful marketing strategy and marketing plan for your business.
$109
Leading Marketing Programs
Leading and Managing Marketing Programs
This comprehensive course provides an introduction to the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.
$109
Promoting Products and Services
Promoting Products and Services
This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.
$99
Strategic Marketing Management
Strategic Marketing Management
This course provides a comprehensive overview of the strategic and tactical considerations required in developing and deploying a viable and successful marketing strategy. You will learn how to use a range of models to evaluate your marketing strategy and product positioning, and develop strategies to drive growth.
$129
Business Environment Analysis
Business Environment Analysis
This course forms part of the Global Marketing Planning Program and is applies the PESTEL ANALYSIS mode to evaluating your business operating environment. Using the practices and tools provided in this course, you will be able to compile a detailed understanding of your operating environment to inform  the development of your business and marketing strategies.
$109
Understanding Business
Understanding Business
This course is designed to help new managers get an insight into how businesses are set-up and run. The course is especially useful for those taking up a leadership role in a business, and for those planning to set-up and manage their own businesses.
$99
Foundations in Business Development
Foundations in Business Development
Designed for new business owners, this course will help you develop your business proposition, enabling you to evaluate its commercial viability, and identify and plan for the resources and actions you need to develop your business.
$99
Understanding International Business
Understanding International Business
This first course in the Global International Business Series provides an introduction to the context for International Business and provides senior decision makers with knowledge of the main variables to consider in reviewing and preparing for entry into international markets.
$129
Foundations in Social Media Marketing
Foundations in Social Media Marketing
In this course, you will learn the key social media specialisms including social campaign management, content marketing, brand and reputation management, video promotion, and other modes of lead generation. In addition, you will learn how to use Facebook Ads, Instagram Ads, Google Ads and more to grow your business.
$109
1 2
Foundations in Sales Management

Level: First-Line Management

20 CPD Hours 

Effective Business Negotiating Skills

Level: First-Line Management

20 CPD Hours

Foundations in Marketing Management

Level: First-Line Management

20 CPD Hours 

Manage Promotions and Advertising

Level: First-Line Management

20 CPD Hours

Market Assessment and Analysis

Level: Middle Management

20 CPD Hours 

Attracting and Retaining Customers

Level: Middle Management

20 CPD Hours

Developing a Business Marketing Plan

Level: Middle Management

20 CPD Hours

Lead and Manage a Sales Team

Level: Middle Management

20 CPD Hours 

Analyzing the External Business Environment

Level: Mid-Senior Management

20 CPD Hours

Develop Business Marketing Strategy

Level: Mid-Senior Management

20 CPD Hours 

Develop and Manage Marketing Programs

Level: First-Line Management

20 CPD Hours 

Managing Customer Relations

Level: Mid-Senior Management

20 CPD Hours 

Strategic Marketing Management

Level: Senior Management

20 CPD Hours

Understanding International Business

Level: Senior Management

20 CPD Hours

Developing International Business

Level: Senior Management

20 CPD Hours 

Applied Business Research Techniques

Level: Mid-Senior Management

20 CPD Hours

Also Consider....

Key Features of Global Management Courses

Online | On-Demand

Global courses use best practice online learning technologies, and are accessible on all devices 24/7. Assessment is through online quizzes for each course.

Additional Resources

All Global courses also include downloadable learning manuals and additional resources, enabling you to continue your learning offline anytime.

CPD Certifications

Download and print your certificate on completion of your courses. All Certificates specify CPD hours.

Career Pathways

All Global courses contribute credits to management credentials and qualifications (GIAM), linked to career pathways.

FAQs

A Global Management Academy Professional Credential is awarded for completion of a series of courses within a specific business or management skill set. On completion of a set number of courses, candidates will qualify for the Professional Management Credentials. Professional Certificates typically contain between 3 and 5 courrses. Assessment is based on multiple choice quizzes in each course.

A Management Credential from Global Management Academy is awarded for completion of a series of courses across a range of Management Competencies (based on the G-IAM) internationally recognized competency framework. On successful completion of a set number of courses (between 10 and 15), and the associated online multiple choice examinations. candidates are awarded G-IAM qualifications and the associated accredited manager credentials (eg. Accredited Senior Manager, Accredited H-R Manager etc..).

A Global Management Academy Digital credential is the acknowledgement that you have invested time in developing your skills. Global Digital credentials comprise digital badges and certificates, and the technology to promote your achievements, and showcase your knowledge and skills across social media platforms, and with your employer and recruitment platforms. Global credentials are verifiable using secure blockchain technologies.

On completion of all Global courses, you will be able to download and print a completion certificate.  The Certificate will also detail your acquired CPD hours from the course of study.

On completion of your Management Credential Program, you will recieve Digital Certification and a Digital Badge from Global Management Academy on the Accredible.net Blockchain verified digitial certification platform. You will be able to share you achievements on mutiple social media and career sites.

Learners are free to complete their learning at their own pace. On average, learners take 2 to 3 months to complete a Certificate Program, up to 5 months to complete a Diploma and up to 8 months to complete an Advanced Diploma.

Assessment in GMA Professional Credential programs takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

When enrolled in a G-IAM accredited program, candidates will be required to complete online multiple choice examinations (see the brochures for more information).

All Global Management Academy courses and programs are delivered through Online Learning through the Global E-Learning Portal. Each course comprises:

  • Online Lectures and interactive learning
  • Online Videos
  • Online Quizzes
  • Downloadable Learning Manuals (80 pages +)
  • Additional downloadable workbooks, articles, and case studies.

Each course in the Global Academy carries a number of credits, which demonstrate the amount of study time you have put into your learning. 1 credit is equal to 10 hours of learning. Therefore, if a course has 2 credits, it will take approximately 20 hours of study to complete.

In addition to the online learning, you will have access to downloadable learning manuals and associated case studies, workbooks and management resources for each course.

You will receive continuous email and phone support from your tutor throughout your program.

Choose your currency in the currency selector, or pay in US Dollars. You can pay for courses through a single payment, or by monthly installments. See the fees for each course / program when you view program details.

On payment, you will receive a confirmation email and shortly thereafter you will receive an email with a link to the Global E-Learning Portal. Your tutor will also be on contact with you within 24 hours.

Depending on your course / program, you will have access to the e-learning portal for between 3 months and 12 months. Single course access is typically for 3 months, and access to courses in credential program for between 4 and 12 months. Please see course details for exact access durations.

If you are not satisfied with your Academy within the first 14 days of purchase, we will refund your money (no questions asked).

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