Description
The 20 credit ADVANCED CERTIFICATE IN MARKETING MANAGEMENT comprises 10 courses, designed to provide newly appointed and aspiring sales and marketing professionals with the knowledge and skills to take up a first-line management role (Sales Manager, Marketing Supervisor, Marketing Coordinator, etc.) in the sales / marketing department within your organization.
On successful completion of this program, candidates will be awarded the ACCREDITED SALES MANAGER qualification.
- Level: New and aspiring team leaders and supervisors in an operations role / unit.
- Courses: 10 (see course details below)
- Learning: On Demand 24/7
- Credits: 20 (2 credits for each course)
- CPD Hours: 200 (each course takes approx. 20 hours to complete)
- Duration: Up to 9 Months (avg. time to complete 4 months)
- Certification: Global Institute of Accredited Management Qualifications
Key Benefits
On completing this Foundation Certificate in Marketing Management, you will have acquired the foundation knowledge and skills to succeed in your role as a supervis0r or team leader in the Marketing department.
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Program Content
The program comprises the following courses:
Course 1: Essential Sales Skills
On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities.
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Course 2: Business Negotiating Skills
Learn how to plan for and manage successful business negotiations, creating win-win outcomes and ensuring profitable and rewarding business results for your organization.
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Course 3: Customer Service Essentials
This course is designed to help first-line managers develop their skills and knowledge and practice to successfully lead a front-line service team, and enable your team to meet customer needs and promote service excellence.
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Course 4: Leading and Managing a Sales Team
This course provides sales managers with the knowledge and tools to lead a successful sales team, and plan and execute successful sales campaigns.
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Course 5: Making Effective Sales Presentations
This course will provide you with the knowledge on how to prepare and plan for persuasive sales presentations, how to develop content which will engage you audience, and how to deliver public presentations in a confident and assured manner.
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Course 6: Foundations in Marketing Management
This course provides a comprehensive introduction to the core principles of marketing and how they are applied to marketing consumer goods, industrial products and services. In addition, you will learn how to analyze your customers base to identify growth opportunities. In addition, you will learn how to apply the marketing mix to develop your marketing strategies and budgets.
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Course 7: Analyzing Consumer Behavior
This course will provide you with the skills and knowledge to analyse consumer behaviour for markets and specific needs. You will learn how to conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.
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Course 8: Foundations in Management
Designed for new supervisors and managers, this comprehensive foundations in management course will provide you with the knowledge and skills to effectively plan and allocate work, and control your team with confidence and authority.
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Course 9: Foundations in Social Media Marketing
In this course, you will learn the key social media specialisms including social campaign management, content marketing, brand and reputation management, video promotion, and other modes of lead generation. In addition, you will learn how to use Facebook Ads, Instagram Ads, Google Ads and more to grow your business.
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Course 10: Attracting and Retaining Customers
In this course, you will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities and improve customer retention in your organization.
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Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
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