Description
The Global PROFESSIONAL DIPLOMA IN SALES MANAGEMENT comprises 8 courses, designed to provide newly appointed and aspiring sales and marketing professionals with the knowledge and skills to take up a first-line management role (Sales Manager, Marketing Supervisor, Marketing Coordinator, etc.) in the sales / marketing department within your organization.
When you aim to step confidently into a frontline sales leadership role—be it as Sales Manager, Marketing Supervisor, or Sales Team Lead—the Diploma in Sales Management is your springboard. The Global Professional Diploma in Sales Management is a carefully designed, eight-course program that marries foundational sales techniques, leadership, negotiation strategy, marketing alignment, and customer retention skills into one coherent pathway.
This Diploma in Sales Management is ideal for ambitious individuals who have direct sales experience or are newly appointed to sales supervision roles, and who wish to take up a first-line management role (Sales Manager, Sales Supervisor, etc.) in the sales / marketing department within your organization.
On successful completion of this program, candidates will be awarded the CERTIFIED SALES MANAGER professional credential.
Who Should Enrol?
This Professional Diploma in Sales Management is ideal for:
- New or aspiring sales or marketing supervisors
- Individual contributors in sales seeking to step into leadership
- Professionals who wish to transition into sales management from another function
- Entrepreneurs or small business owners who want formal sales leadership training
- Organizations wanting to upskill emerging sales managers
Program Details
- Level: New and aspiring team leaders and supervisors in a sales role / unit.
- Courses: 8 (see course details below)
- Learning: On Demand 24/7
- Credits: 8 (2 credits for each course)
- CPD Hours: 160 (each course takes approx. 12 to 20 hours to complete)
- Duration: Up to 6 Months (avg. time to complete 3 months)
- Certification: Global Certified Professional Credentials.
- Role Fit: Sales Manager / Team lead
Key Benefits
On completing this comprehensive Professional Diploma in Sales Management, you will have acquired the foundation knowledge and skills to succeed in your role as a Sales Manager or Supervis0r in the Sales / Marketing department. After completing this Diploma in Sales Management, you’ll emerge with a comprehensive capability set that includes:
- Mastery of sales processes: planning, pitching, objection handling, closing
- Business negotiation strategy in B2B / enterprise settings
- Leadership skills: team motivation, incentives, coaching, performance management
- Strong presentation and communication abilities
- Marketing integration: segmentation, positioning, pricing, distribution
- Promotional planning and media budgeting
- Customer retention, account management, and relationship development
- Analytical mindset: SWOT, PESTLE, profitability, ROI, metrics
You will also gain the ability to develop and execute a full sales plan, align sales quotas and incentives to company goals, and manage long-term customer portfolios—all central to the role of a Sales Manager.
Program Content
The Program Diploma in Sales Management comprises the following 8courses:
Course 1: Essential Sales Skills
On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. Drawing on widely used sales training methods (such as SPIN techniques) huthwaiteinternational.com, you’ll practice scenarios that simulate real buyer resistance and learn to convert them into opportunities. By the end, you’ll be confident in planning sales calls, conducting meaningful pitch conversations, and managing follow-ups that build commitment and retention. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities.
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Course 2: Business Negotiating Skills
Learn how to plan for and manage successful business negotiations, creating win-win outcomes and ensuring profitable and rewarding business results for your organization.
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Course 3: Customer Service Essentials
Leaders in sales must also lead service excellence. This course guides you in managing a frontline service team, diagnosing service failures, building standard operating procedures for responsiveness, and embedding a customer-centric mindset. You’ll explore service recovery strategies, internal customer alignment, and how to integrate service metrics with sales goals. On completion, you will be able to successfully lead a front-line service team, and enable your team to meet customer needs and promote service excellence.
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Course 4: Leading and Managing a Sales Team
This course provides sales managers with the knowledge and tools to lead a successful sales team, and plan and execute successful sales campaigns. You will master how to recruit, onboard, coach, and monitor your sales team. Topics include motivation theory, incentive design (financial and non-financial), performance management, territory design, quota setting, and running sales campaigns. You’ll also learn techniques for conducting sales meetings, pipeline reviews, and forecasting. Over time, you should be able to transform individual contributors into a high-performance sales team.
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Course 5: Making Effective Sales Presentations
Effective presentations can be game changers in sales negotiations and executive buying committees. In this course you will plan persuasive content, structure logic flows, adapt visuals and storytelling, and deliver confidently—whether in person, via video, or to virtual panels. You’ll also practice techniques to engage listeners, handle questions, pivot dynamically, and close decisively. This course will provide you with the knowledge on how to prepare and plan for persuasive sales presentations, how to develop content which will engage you audience, and how to deliver public presentations, whether in person, via video, or to virtual panels.
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Course 6: Foundations in Marketing Management
This course provides a comprehensive introduction to the core principles of marketing and how they are applied to marketing consumer goods, industrial products and services. In addition, you will learn how to analyze your customers base to identify growth opportunities. In addition, you will learn how to apply the marketing mix to develop your marketing strategies and budgets.
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Course 7: Promoting Products and Services
This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image. ou will learn how to choose and budget promotional channels (digital marketing, email campaigns, print media, social media, events), develop messages and calls to action, manage media buying, and evaluate campaign ROI. You’ll also explore brand building strategies to support long-term sales lift.
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Course 8: Attracting and Retaining Customers
This final course is the capstone of your Diploma in Sales Management. You’ll examine customer life-cycle management, relationship marketing, and key account management strategies. You’ll map customer journeys, design loyalty programs, manage contract renewals, and structure retention metrics. You’ll also explore how to deepen customer lifetime value and improve customer retention in your organization.
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Skills and Knowledge
On completion of the Professional Diploma in Sales Management, you will be able to:
- Conduct Sales Effectively
- Lead and Motivate a Sales Team
- Conduct Effective Business Negotiations
- Overcome objections to sales
- Plan for successful sales engagement
- Close a sale successfully
- Understand a range of motivation theories
- Set Motivating goals for the team
- Set appropriate and motivating incentives for the team
- Use a range of non-financial incentives to motivate the sales team
- Prepare for successful business negotiations
- Set appropriate negotiating objectives
- Bargain successfully
- Deal with difficult people in negotiations
- Plan for effective sales presentations
- Deliver persuasive sales presentations
- Conduct a market assessment
- Identify business growth opportunities
- Quantify market size and market share
- Conduct a SWOT analysis
- Conduct a PESTLE analysis
- Conduct customer profitability analysis
- Conduct customer and market segmentation
- Understand key marketing theory
- Align marketing with corporate strategy
- Apply the marketing mix principles to marketing planning
- Develop marketing strategies
- Develop appropriate pricing strategies
- Develop appropriate channel management strategies
- Develop brand management strategies
- Analyze consumer behaviour
- Use consumer behaviour data to inform marketing strategy
- Develop customer retention strategy
- Map the customer journey
- Apply relationship marketing principles
- Apply key account management principles
- Apply customer life-cycle management in planning sales activities
- Evaluate the effectiveness of marketing strategy
- Develop a marketing plan for the business
- Develop marketing budgets
- Develop sales targets
- Apply advertising effectively
- Plan for and use internet marketing
- Develop effective print media in marketing
- Use email marketing
Enrol Now – Start Your Journey Toward Sales Leadership
Take the next step in your career today by enrolling in the Global Professional Diploma in Sales Management. Registration is open year-round, and you can begin learning immediately after enrolment. The program is delivered 100% online, giving you the flexibility to study at your own pace, from anywhere in the world. Join professionals from across the globe who are advancing their future with the Diploma in Sales Management.
Enrol Now and start today.
