Description
Take the next steps in your career with this comprehensive program in sales and marketing management. Comprising 8 courses , the Global Professional Diploma in Sales and Marketing Management will provide managers and sales and marketing professionals with the knowledge, skills and tools to manage a full range of sales and marketing activities in the organization and provide internationally recognized verification of your skills and competencies.
- Level: Middle Managers and Sales Professionals
- Courses: 8 (see course details below)
- Learning: On Demand 24/7
- CPD Hours: 160 Hours (each course takes approx. 20 hours to complete)
- Duration: 6 Months
- Certification: GMA Professional Credentials
Key Benefits
On completing the Professional Diploma in Sales and Marketing Management, you will have acquired skills and knowledge to lead the sales and marketing function within the business. You will learn how to make persuasive sales presentations and how to plan for and conduct successful business negotiations. You will also learn the how to carry out a comprehensive assessment of your market and your customer base to identify profitable and attractive market sectors. In addition, you will learn how to use consumer behaviour theories to inform your organization’s approach to attracting customers, and develop strategies to increase loyalty and retention. You will learn the core theories of marketing and be able to develop marketing strategy for your business. You will then be able to develop a comprehensive marketing plan, and develop a suite of best practices targets to successfully promote your products services.
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Program Content
The program comprises the following courses:
COURSE 1: ESSENTIAL SALES SKILLS
This course provides you with the training to successfully sell in both business-to-business and business-to-consumer contexts. On completion of this course, you will be able to plan for and make sales calls and carry out sales visits with more confidence, and professionalism. You will be able to make effective sales pitches, and handle potential buyer objections. You will learn how to close deals effectively, and follow up to ensure customer commitment and retention. In all, you will have greater success with your sales activities.
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COURSE 2: LEADING AND MANAGING A SALES TEAM
This course provides sales managers with the knowledge and tools to lead a successful sales team, and plan and execute successful sales campaigns.
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COURSE 3: FOUNDATIONS IN MARKETING
This course is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analyzing and defining a target market and planning and implementing marketing strategies.
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COURSE 4: ATTRACTING AND RETAINING CUSTOMERS
In this course, you will learn how to analyze your customer base to identify and rank your most profitable customers and how to use this information to help plan your sales and marketing strategies. You will learn how to use customer journey mapping and value-based marketing to enhance your insights and identify opportunities for increase sales and profitability.
You will learn about the core principles of relationship marketing and key account management, and explores techniques and tools to build these capabilities in your organization. Finally, you will learn about the value and use of customer intelligence (CRM) to support sustainable growth.
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COURSE 5: MARKET ASSESSMENT
This practical course in market assessment provides the foundations and the detail for the development of a successful marketing strategy and marketing plan for your business.
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COURSE 6: DEVELOP MARKETING STRATEGY
This courses introduces strategic marketing theory, and provides you with the knowledge and tools to identify marketing goals for your business, and apply marketing strategies and tactics to plan for and achieve these goals.
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COURSE 7: DEVELOP A MARKETING PLAN
This courses introduces strategic marketing theory, and provides you with the knowledge and tools to identify marketing goals for your business, and apply marketing strategies and tactics to plan for and achieve these goals.
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COURSE 8: PROMOTING PRODUCTS AND SERVICES
This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.
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Skills / Knowledge
On completion of this course, you will be able to:
- Conduct Sales Effectively
- Lead and Motivate a Sales Team
- Conduct Effective Business Negotiations
- Overcome objections to sales
- Plan for successful sales engagement
- Close a sale successfully
- Understand a range of motivation theories
- Set Motivating goals for the team
- Set appropriate and motivating incentives for the team
- Use a range of non-financial incentives to motivate the sales team
- Prepare for successful business negotiations
- Set appropriate negotiating objectives
- Bargain successfully
- Deal with difficult people in negotiations
- Plan for effective sales presentations
- Deliver persuasive sales presentations
- Conduct a market assessment
- Identify business growth opportunities
- Quantify market size and market share
- Conduct a SWOT analysis
- Conduct a PESTLE analysis
- Conduct customer profitability analysis
- Conduct customer and market segmentation
- Understand key marketing theory
- Align marketing with corporate strategy
- Apply the marketing mix principles to marketing planning
- Develop marketing strategies
- Develop appropriate pricing strategies
- Develop appropriate channel management strategies
- Develop brand management strategies
- Analyze consumer behaviour
- Use consumer behaviour data to inform marketing strategy
- Develop customer retention strategy
- Map the customer journey
- Apply relationship marketing principles
- Apply key account management principles
- Apply customer life-cycle management in planning sales activities
- Evaluate the effectiveness of marketing strategy
- Develop a marketing plan for the business
- Develop marketing budgets
- Develop sales targets
- Apply advertising effectively
- Plan for and use internet marketing
- Develop effective print media in marketing
- Use email marketing
Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
