Description
The Global DIPLOMA IN MARKETING MANAGEMENT comprises 8 courses, designed to enable experienced Sales and Marketing supervisors and team leaders entering a middle management role (Marketing Manager, Brand Manager, Product Marketing Manager, Sales Director etc..) to rapidly develop the knowledge and skills to lead a sales / or marketing department.
On successful completion of this program, candidates will be awarded the CERTIFIED MARKETING PROFESSIONAL professional credential.
- Level:Â Experienced marketing professionals managers seeking to enter more senior role.
- Courses: 8Â (see course details below)
- Learning:Â On Demand 24/7
- Credits: 16 (2 credits for each course)
- CPD Hours: 160 (each course takes approx. 12 to 20 hours to complete)
- Duration: Up to 6 Months (avg. time to complete 3 months)
- Certification:Â Global Certified Professional Credentials.
Key Benefits
On completing this Diploma in Marketing Management, you will have acquired a wide range of knowledge and skills to enable you to enter a management role in a marketing department and to lead and manage sales and marketing activities.
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Program Content
This program comprises the following courses:
Course 1: Developing Marketing Strategy
This course introduces strategic marketing theory, and the application of theory in practice in your business. The course provides learners with the knowledge and tools to identify marketing goals for your business, and apply marketing and brand strategies and tactics (the 4P’s) to plan for and achieve these goals. In addition, you will frame tactics to action strategy and evaluate the progress in strategy implementation.
Course 2: Market Assessment and Analysis
Market Assessment is the foundation for developing a Marketing Strategy and Marketing Plan for your business. In conducting market assessment, you will gain an in depth understanding of the business environment you are currently and planning to operate in. You will also gain insight into the competitive environment, and the potential of your business to succeed. A further area of research which you will apply in this course is into your customers, where you will learn techniques for analyzing your customer base, their buying preferences, and the contribution to your profitability. This information, will form the foundation for developing a strong marketing strategy, which will ensure you optimize your potential, and build your growth on a well informed basis, providing more assurance of your success.
Course 3: Develop a Marketing Plan
The Global Marketing Planning course is designed to enable you to create a solid marketing strategy and generate numbers and action items to help you make your strategy real. In this course, you will apply the information you have acquired and framed about your markets, customers and opportunity portfolio, to the development of a strong marketing strategy. You will use this strategy to develop marketing tactics – the 4 p’s (product positioning, pricing strategies, place – distribution channels, and promotion – public relations, branding and advertising tactics), set realistic sales targets, and set and get support for your marketing budget. The product of this course will be a fully viable 3 year marketing plan, which you can use grow your business, and gather support from your stakeholders, whether senior managers or investors.
Course 4: Develop and Manage Marketing Programs.
This course is designed to assist marketing professionals, non-marketing managers and business leaders to advise and help direct the marketing team in the development of marketing strategy and plans. The content of the course is comprehensive, and provides an overview of the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.
Courses 5: Promoting your Products and Services
This practical course in promoting products and services will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.
Course 6: Foundations in Financial Management
Designed for managers in non-financial roles, this course will equip you with the knowledge to interpret financial statements easily, and to participate with confidence in management meetings and dialogue on the financial planning and performance of the organization.
Course 6: Managing Customer Relations
The Global CRM training course provides provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system which will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line.
Course 7: Social Media Marketing
This course will give you the skills and knowledge needed to confidently plan social media campaigns. In addition, you will also gain skills in content marketing, optimising social media campaigns and advertising using various platforms
Course 8: Developing and Marketing New Ventures
This course provides managers with the skills and knowledge to plan for new business ventures, source finance and plan for the marketing of new business products and ventures.
Certification
Professional Credential Awards
CPD Certificates – On completion of each course in the program, you will be able to download and print a Course Completion Certificate, detailing your Continuing Professional Development Credits.
Digital Credentials – On successful completion of all your courses, you will receive an email with a link to your Digital Credentials. These will include your Digital Badge and Digital Certificate.
Social Share – You will be able to share your digital credentials on LinkedIn and other social media platforms.
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